Archive | Mobile

Develop an Actionable Mobile Marketing Plan – Mobi Tip

mobitip67The first step in any mobile marketing campaign is to create an actionable plan based on your defined goals. However, many businesses jump into Mobile Marketing campaigns without really knowing what to expect for a return.

Not only that, but many do not have an ongoing plan to ensure that their mobile marketing efforts will continue to grow. Therefore, for many of them, the mobile marketing journey ends too soon due to frustrations and failed attempts to generate more business utilizing mobile engagement.

The most important step in setting up your mobile marketing campaign is to develop a plan of action that you can actively follow and is scalable.

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Is Your Website Mobile Friendly?

Mobile_12Have you ever visited your business website from your mobile device? Did it load fast or did it take a few minutes? Did you see all of the important information – such as your business contact phone number or address – as soon as the site loaded, or did you have to scroll all over the place just to find it?

If your viewing experience was not pleasurable, this is the same thing your prospects and customers are going through when they try to visit your website on their mobile devices.

What do they do when they run into websites that will not load or show important information on their mobile devices?  They leave and usually go to one of your direct competitor’s websites to get what they’re looking for.

Mobile devices do not have the same processing power as desktop PCs so traditional websites are not meant to be viewed on mobile devices. Mobile-friendly websites, on the other hand, are made specifically for viewing on mobile devices.
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QR Code Marketing

13702115_sQR codes are becoming the new advertising means that marketers are using to create brand awareness and increase customers to their business. These are the black and white funny-looking squares showing up on newspapers, magazines and product labels all over the world.

One advantage is that they are cheap and their effectiveness can only be matched by a few other methods. QR codes are barcodes that are used to embed information that can be scanned using a Smartphone and lead the user to wherever the marketer wants them. This can be websites, social media pages, contact information, offers and promotions. Here are a few tips on how to maximize their exposure:

Be Creative
People are always interested in unique stuff. You can play around with your QR codes to attract extra attention. This can be done through color change or the inclusion of a logo or name in the Codes. QR codes have a 30% error correction therefore giving you enough room to go out of the ordinary and come up with a presentable code.

Be Aggressive
You should not only think about having QR codes in one place such as the newspaper. Use everything you can to increase the exposure of your codes. This includes T-shirts, which you can give out or sell at a low price, business cards, brochures, product labels, receipts, magazines, stickers, etc. You should not forget to include a display on the front window of pour physical store.

Be Persistent
When you start a marketing campaign, you need to be persistent and patient to get solid results. After creating your QR codes, do not relax hoping that people will see them on the paper, keep on inventing new ways to display the codes and encouraging your customers to spread flyers with the codes. Marketing is an unending process that never stops even when positive results are achieved.

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