The first step in any mobile marketing campaign is to create an actionable plan based on your defined goals. However, many businesses jump into Mobile Marketing campaigns without really knowing what to expect for a return.
Not only that, but many do not have an ongoing plan to ensure that their mobile marketing efforts will continue to grow. Therefore, for many of them, the mobile marketing journey ends too soon due to frustrations and failed attempts to generate more business utilizing mobile engagement.
The most important step in setting up your mobile marketing campaign is to develop a plan of action that you can actively follow and is scalable.