Have you ever visited your business website from your mobile device? Did it load fast or did it take a few minutes? Did you see all of the important information – such as your business contact phone number or address – as soon as the site loaded, or did you have to scroll all over the place just to find it?
If your viewing experience was not pleasurable, this is the same thing your prospects and customers are going through when they try to visit your website on their mobile devices.
What do they do when they run into websites that will not load or show important information on their mobile devices? They leave and usually go to one of your direct competitor’s websites to get what they’re looking for.
Mobile devices do not have the same processing power as desktop PCs so traditional websites are not meant to be viewed on mobile devices. Mobile-friendly websites, on the other hand, are made specifically for viewing on mobile devices.
Another thing to keep in mind is that a “mobile” website serves a totally different purpose than traditional websites. So it is crucial that you understand your mobile audience’s intent when visiting your website.
People who are searching for businesses on their mobile devices while on the go are usually looking for specific information – usually your phone number, address, or directions. What type of information your mobile audience is likely to search for on their mobile devices? Whatever that is, make sure it comes up as soon as your website loads without a bunch of scrolling.
Otherwise, these prospects and customers will also leave your site in search of one that can give them the information they are searching.