QR codes are becoming the new advertising means that marketers are using to create brand awareness and increase customers to their business. These are the black and white funny-looking squares showing up on newspapers, magazines and product labels all over the world.
One advantage is that they are cheap and their effectiveness can only be matched by a few other methods. QR codes are barcodes that are used to embed information that can be scanned using a Smartphone and lead the user to wherever the marketer wants them. This can be websites, social media pages, contact information, offers and promotions. Here are a few tips on how to maximize their exposure:
People are always interested in unique stuff. You can play around with your QR codes to attract extra attention. This can be done through color change or the inclusion of a logo or name in the Codes. QR codes have a 30% error correction therefore giving you enough room to go out of the ordinary and come up with a presentable code.
You should not only think about having QR codes in one place such as the newspaper. Use everything you can to increase the exposure of your codes. This includes T-shirts, which you can give out or sell at a low price, business cards, brochures, product labels, receipts, magazines, stickers, etc. You should not forget to include a display on the front window of pour physical store.
When you start a marketing campaign, you need to be persistent and patient to get solid results. After creating your QR codes, do not relax hoping that people will see them on the paper, keep on inventing new ways to display the codes and encouraging your customers to spread flyers with the codes. Marketing is an unending process that never stops even when positive results are achieved.